What does 2015 hold for the travel industry?

8th January 2015

C&M Travel Recruitment's predictions for the year ahead

Signs look increasingly promising for the travel industry in 2015, so we asked our Sales Director, Barbara Kolosinska, for her predictions about what the year has in store.

Elections / economy

“With 2015 being an election year and with the public still mindful about the economy, we have to be aware that this could continue to have an impact on the amount that people are willing to spend. Of course, travel is one of the industries likely to be hit hardest by any tightening of wallets, with the business travel sector possibly seeing the biggest impact.”

Positive signs

“However at C&M, we remain very optimistic about the prospects for next year. We are ending 2014 on a real high with more new travel vacancies than at any point since 2008, so we are forecasting a very positive start to 2015 for the industry, with many companies expected to create new jobs.”

Emphasis on digital

“We’ve also seen a shift in the types of roles that travel companies are recruiting for, with a definite move towards digital and online marketing positions. More people than ever are now using their tablets or mobiles to search for travel options and we see no reason why 2015 should buck this trend.

“This has meant that sales and digital marketing positions are now far more prevalent throughout the industry with many traditional online travel agents and tour operators placing an increased emphasis on how their business can tap into this growing market.”

Tips for 2015

“If we have one overall tip for the industry for 2015, then it would be simply not to wait. Recruitment activity in the travel industry is the busiest it has been for years with many new vacancies and candidates appearing every day, so this is a great time to take stock of your team, prepare for the possibilities of the year ahead and get hold of the best talent before your competitors do!”

These comments were previously featured in TravelMole.