B2B Senior Marketing Executive

Senior B2B Marketing Executive required by an exciting Travel Industry Media organisation. 35K. Mon-Fri. Hybrid (3 days) London Office. This is an opportunity to take ownership of the marketing strategy for 5 independent brands so the role has very real scope for fast progression. An exciting opportunity for a B2B Marketer from media, publishing or similar.

Senior B2B Marketing Executive Responsibilities:

• Develop B2B multi-channel marketing campaigns to drive magazine subscriptions, web traffic and event attendance.
• Oversight of marketing performance of websites, optimising user journey
  Collaboration with editorial and design team in regard to content creation.
  Design newsletters and email comms
• Develop social media strategy and engage with followers to maximise organic reach.
• Lead marketing campaigns for conferences, exhibitions and webinars.
• Monitor and report on business KPI’s using Google Analytics and insights.
• Create tests to increase engagement and conversion across website and other marketing channels.
• Utilise AI tools, platform algorithm change, and emerging marketing trends.

Senior B2B Marketing Executive Skills and Experience:

• A few years of prior experience in B2B marketing required
• Knowledge of Social Media platforms and Email Marketing Software
• SEO understanding
• Ability to use creative systems such as Canva
• Analytical thinking capability

Senior B2B Marketing Executive Additional Info:

• Small collaborative, supportive and sociable team of 35 people based in Central London
• Monday to Friday, 9am – 5.30pm
• 25 days Annual leave

If you are interested in this Senior B2B Marketing Executive opportunity, you fit the above criteria and you would like to apply please send your CV asap to mark@candm.co.uk