Head of Digital Marketing & Ecommerce

Salary: £60,000–£70,000 DOE
Location; Birmingham, Hybrid

 

We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.

Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You'll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.

 

Key Responsibilities

 

• Develop and deliver digital marketing strategies across paid, owned and organic channels.
• Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.
• Manage website content, merchandising, promotional campaigns and product launches.
• Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.
• Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.
• Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.
• Manage digital marketing budgets and work closely with external agencies to maximise ROI.
• Oversee marketing technology, reporting tools and platform integrations to improve efficiency.
• Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance.
• Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns.

 

What You'll Bring

 

• Proven experience in a senior digital marketing and ecommerce role.
• Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice.
• A commercial mindset with the ability to use data to drive decisions.
• Experience managing websites, digital campaigns and agency relationships.
• Excellent leadership, communication and project management skills.
• A proactive approach with the ability to balance strategic thinking and hands-on delivery.

 

What's on Offer

 

• £60,000–£70,000 DOE
• Hybrid working options (3 days a week in the office)
• Generous holiday allowance
• Employee discounts
• Ongoing learning and career development opportunities
• A collaborative, supportive culture where innovation is encouraged and success is celebrated

If you're a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we'd love to hear from you.