17-05-2019

Visit Florida plans travel job losses

Visit Florida plans travel job losses - C&M Travel Recruitment
The marketing body for Florida is to cut several travel jobs despite record visitor numbers.

A total of 35.7 million people travelled to the state in the first quarter of the year which was up by 5.8 per cent from the same period in 2018. Of these, 31.6 million were domestic tourists, while 1.4 million came from Canada and 2.6 million were from overseas.

However, Visit Florida has announced that it intends to make various savings after its budget for promoting the area was reduced from $76 million (£59.6 million) to $50 million (£39.2 million).

The body currently spends $12.1 million (£9.5 million) on employing 135 employees in various jobs in travel but plans to cut its wage bill by $3.65 million (£2.9 million). It also expects to reduce its strategic marketing spending by $17.8 million (£13.9 million).

Speaking about the news, Governor Ron DeSantis said: "An all-time record quarter of visitation is exciting news for the entire state. As we work to diversify Florida's economy, it is critical that we keep visitation to Florida, and the revenue it generates, healthy and robust."

Dana Young, President and Chief Executive Officer at the marketing body, added: "It's exciting that Visit Florida continues to play a major role in bringing more people to Florida and I remain confident in the value provided by tourism marketing."

Elsewhere, it was revealed earlier this week that Thomas Cook plans to cut 100 travel jobs from its head office in Peterborough as part of its own cost cutting efforts.

The operator has experienced winter half year losses of £1.45 billion and previously announced that it was to close 21 stories and lose more than 300 employees.

A total of 218 instore jobs are set to be axed and 102 customer facing positions have been made redundant, while stores to be closed include Stratford-upon-Avon, Sunderland, Aberdeen, Guildford and West Bromwich.

By Owen Mckeon

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