Tui Travel eyes online sales rise

Tui Travel eyes online sales rise

Travel company Tui UK & Ireland is targeting an increase in online sales after signing a deal with software solutions firm Hybris.

The agreement will see Tui's online, brochure, call centre and mobile offerings streamlined to improve the experience for customers.

Tui UK & Ireland IT director Chris Bayley said the move is aimed at creating customer-facing channels that are "simple, intuitive and effective".

The company, which offers a variety of travel jobs  opportunities, has been revamping its reservation, sales and back office functions.

Hybris will be supported by solutions integrator Portaltech Reply to implement the changes as part of Tui's "Phoenix" business strategy programme.

Hybris chief executive Ariel Ludi said: "Tui Travel has become one of the most influential travel companies in the world and its programme of change will have a significant impact on its future business.

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