03-01-2012

Thomas Cook launches new campaign

Thomas Cook launches new campaign

Thomas Cook has launched a new advertising campaign that offers discounts of up to £400.

The firm, among the world's best known tour operators, announced the move after conducting research that shows a holiday abroad is still a priority for most people.

The research, conducted by YouGov among 2,0666 people, shows that many will be booking a foreign holiday for 2012.

The new campaign focuses on destinations, with ads showing the deals running on TV from Boxing Day - when many people's thoughts turned away from Christmas and towards the coming summer.

People listening to the radio and reading newspapers will also hear all about the campaign from New Year's Eve.

Cook's UK and Ireland mainstream chief executive Ian Ailles said: "A holiday is, for many households, the biggest annual purchase.

"Every pound is precious these days and our experts in our stores, online or at the end of a phone understand the need to reassure holidaymakers that they are buying the right holiday at the best possible price."

The research found that nearly a third of people are planning a trip to Spain - making it the most popular destination for 2012, closely followed by the Balearics, with nearly a quarter of people.

 

Copyright Press Association 2011

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