06-03-2012

Haslemere seeking other markets

Professionals with no previous experience in travel jobs are attempting to get into new, hard-to-reach markets.

Haslemere Travel is counting on three homeworkers to bring them business and connections to break into difficult markets. One of the homeworkers in an ex-City lawyer, and none of them have a traditional travel-trade background.

But Haslemere Travel is confident they will help break into markets such as private schools.

Haslemere spokesperson Gemma Antrobus said: "We wanted to expand into certain markets, but you can't reach them with advertising or other traditional means,"

"We wanted to target a type of person, but you need to largely do that through word of mouth."

The new employees are an ex-City lawyer, a former PricewaterhouseCoopers executive and a former executive assistant at Abercrombie & Kent.

Antrobus said there are no plans to expand this branch of Haslemere but that if the right professionals presents themselves, an expansion would be considered.

 

Copyright Press Association 2012

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