15-03-2012

Expert to predict future travel trends

Expert to predict future travel trends

People in travel jobs  will be interested to hear that a renowned academic and trendspotter will be speaking at the Advantage Travel Centres conference.

Magnus Lindkvist developed Europe's first course in 'future thinking', which tries to predict trends based on developments in history.

He will be speaking about how the travel industry can adapt to take advantage of future trends, using numerous case studies of how businesses have evolved to remain competitive.

Panellists at the conference will include Hugh Morgan from Cosmos, Maria Whiteman from Directline Holidays and Paul Simmons from easyJet.

They will be joined by Jo Rzymowska from Royal Caribbean International and Iron Maiden singer and commercial pilot Bruce Dickinson.

The event will be held from April 26-29 in Malta.

Julia Lo Bue-Said, from Advantage, said: "We may not be able to totally predict the future, but with the help of Magnus Lindkvist delegates will perhaps have a much clearer idea about it and how to capitalise on the opportunities."

 

Copyright Press Association 2012

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