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Victoria Beckham - face of tourism push

Victoria Beckham - face of tourism push

The best of Britain is to be put forward by Victoria Beckham, as she has been appointed ambassador for VisitBritain's 'Great' campaign.

The campaign will target 14 cities around the world to highlight travel to the UK in the Queen's Diamond Jubilee year.

It aims to drive home the things that make Britain great, while also promoting the British 'brand'. Beckham's efforts will be combined with those from people in domestic travel jobs, who will also be encouraging people from the UK to consider a holiday on home shores.

Launched in New York, the campaign saw a specially branded subway train unveiled.

Mrs David Beckham, who appeared at the launch, will shoot a short film in support of the promotion, which will feature one of her British-made fashion designs.

Vogue editor in chief Anna Wintour and British supermodel Jourdan Dunn joined Beckham at the event.

 

Copyright Press Association 2012
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