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Latedeals.co.uk announces digital strategy

Latedeals.co.uk announces digital strategy

Latedeals.co.uk has announced plans for a major revamp ahead of its key sales period this spring.

The brand, which specialises in selling late-availability holidays, has become the latest player on the UK travel scene to launch a new digital marketing strategy.

Manchester firm Code Computerlove will carry out the overhaul, which will see the website redesigned to support a new marketing drive and SEO strategy development - a move which could affect those working in travel jobs related to online content.

The Tui-owned outfit plans to complete the relaunch in time for April, which is its busiest period for selling last-minute package holidays.

The firm's online marketing manager Calum Macdonald said: "Code demonstrated that they have a detailed understanding of online travel, together with the creative ability to help us increase conversion and achieve our vision of becoming the only place to go for late distressed package holiday stock."

 

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