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Kuoni launches new 2012 campaign

Kuoni launches new 2012 campaign

Kuoni has launched what is described as its biggest ever campaign to attract customers in 2012.

The firm, among the best known tour operators around, has revealed it will offer "amazing value holidays" centred on "exceptional service, stunning destinations and messages that are linked to customer needs".

The year-long brand initiative - going under the banner Requested By You... Crafted By Kuoni - will include adverts in glossy travel and lifestyle magazines as well as other nationwide promotional activity.

Key locations such as Liverpool, Sheffield, London, Leeds, Bristol, Stratford, Bath, Maidstone and Manchester have been targeted for ads, with a digital banner set to appear at Westfield Stratford City.

London Underground stations Bank, Knightsbridge and High Street Kensington will also feature the digital adverts.

 

Copyright Press Association 2011
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